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Privacy Policy

Last updated: 2 May 2026

Pocket Style AI ("we", "us", or "our") is committed to protecting your personal information in compliance with the Protection of Personal Information Act, 2013 (POPIA) of South Africa and other applicable data protection laws.

1. Information Officer

Our designated Information Officer is responsible for ensuring compliance with POPIA. To contact our Information Officer regarding any privacy-related enquiry, data access request, or complaint, please email: privacy@pocketstylistai.com

2. What Personal Information We Collect

We may collect the following personal information when you use our services:

  • Full name (first name and last name)
  • Email address
  • Mobile phone number
  • Country of residence
  • Style preferences (occasion, budget, body type, celebrity style inspiration)
  • Account credentials (password — stored in encrypted form only)
  • Device information and cookies (see our Cookie Policy)

3. Purpose of Processing

We process your personal information for the following purposes:

  • To create and manage your account
  • To provide personalised AI-generated outfit recommendations
  • To improve our services and user experience
  • To send fashion trend updates and promotional communications (only with your explicit consent)
  • To comply with legal obligations

4. Legal Basis for Processing

We process your personal information based on:

  • Consent: You provide explicit, informed consent during registration via unticked checkboxes
  • Contractual necessity: Processing required to provide the service you requested
  • Legitimate interest: Improving our services and preventing fraud

5. Data Sharing and Third Parties

We do not sell your personal information. We may share data with:

  • AI service providers — to generate outfit recommendations (no personally identifiable data is shared, only style preferences)
  • Hosting and infrastructure providers — to securely store your data
  • Affiliate retail partners — only anonymised, aggregated trend data (never individual profiles)

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described above, or as required by law. You may request deletion of your account and associated data at any time.

7. Your Rights Under POPIA

As a data subject, you have the right to:

  • Access your personal information we hold
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Object to the processing of your personal information
  • Withdraw consent at any time
  • Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, email privacy@pocketstylistai.com.

8. Security Measures

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, destruction, or damage. These include encryption, secure hosting, and access controls.

9. Children's Privacy

Our service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a notice on our website. Continued use of the service after changes constitutes acceptance of the updated policy.

11. Contact Us

For any questions about this Privacy Policy or our data practices:

  • Email: privacy@pocketstylistai.com
  • Website: www.pocketstylistai.com

12. Information Regulator

If you are unsatisfied with how we handle your personal information, you may lodge a complaint with the Information Regulator of South Africa: